ITALIAN VENTURES ARISES: THE BUSINESS CONSULTING COMPANY WITH A “MADE IN ITALY” HEART
Franco Marianelli at the helm of the new company designed for Italian companies. Business consulting and a precise look at the future: ITALIAN VENTURES is the NewCo that identifies the best companies with a strong Italian Lifestyle connotation to guide them in the scale-up process, intervening at a strategic and executive level in all phases of the value chain, from strategy to the most operational phase.
The idea was born from a dream cherished for a long time by Franco Marianelli, former General Manager and Country Manager of Guess Italy, founder of the BU Underwear & Beachwear for Guess Europe, CEO & Managing Director of Gas Jeans, Country Manager in ShowroomPrive Italy and CEO and Chairman of Rifle, among other managed brands. More than twenty years of experience in the fashion and lifestyle sector have led him to develop the idea of an all-Italian way of conceiving consultancy, which is not limited to analysis and planning, but which also “gets its hands dirty” by tracing a human relationship that participates in the paths, choices and objectives, but also in the operational and practical part of the business activities shared with partner companies.
Italian Lifestyle is, in fact, the concept that encapsulates the entire way of thinking of Italian Ventures, based on the Italian identity of doing business and, at the same time, aimed precisely at that way of creating products that has made the success of Italy and the Italian spirit in the world, projecting them into the future.
“Investing in the development of high-potential companies that create quality products and projects offers more opportunities than risks and contributes to the country’s growth.”
FRANCO MARIANELLI
“Investing in the development of high-potential companies, which create quality products and projects, offers more opportunities than risks and contributes to the growth of the country.” These are the words of Franco Marianelli in reference to the foundation of Italian Ventures in such a particular period for the economic and industrial history of the country. We are different because we follow companies in competitiveness and we do it fully, without leaving them along the way. We cover all the phases necessary for the success of a company, we don’t limit ourselves to consulting and this commitment is fundamental for the peculiar structure of Italian companies, especially in such a delicate moment.
In the target of interest of Italian Ventures, we find fundamental strategic sectors in continuous development: Fashion & Retail, Design & Furniture, Food & Beverage, Health & Beauty, Luxury & Leisure. Thinking big is not an approach reserved for a few big companies, but a way to catalyze strategic effectiveness towards medium and long-term goals. “This is where we operate, in sectors where Made in Italy means first and foremost consistency, identity, culture, know-how, but also future.”